Unconventional Marketing – 4 Tips To Help You Stay Ahead Of Your Competition

Economists say there’s an alternative to everything. Everyone you compete against represents an alternative to your product or your service and everyone wants the same thing, the buyer’s dollar.

There ain’t no such thing as a free lunch so get used to it; competition is here to stay. You’re always going to have to be on the lookout for new ways to stay ahead of your competition. You can’t avoid them but you can minimize their impact. Try one or all of the following tips, you may find just what you need to stand out from the crowd.

1. Apply Unconventional Strategies – Imitation is said to be the sincerest form of flattery but standing out from the crowd is a better way of gaining recognition. Don’t make yourself as also ran by mimicking someone else’s ideas or plans. When all the alternatives start looking alike, the buying decision becomes more subjective. Rather than being like everyone else find a way to be different. If everyone has a blue logo, design a red one.

2. Look For Untapped Markets – Look for ways to apply your established product or service to new customers with new problems or new customers with familiar problems. Look for new/different problems experienced by familiar customers. You could even make a change (major or minor) and exploit the curiosity that comes with “new and improved”.

3. Be the Expert – If you have information or different slant on a particular hot topic establish yourself as the expert in that topic by presenting papers, giving seminars, talking to groups of like-minded individuals or, yes, write articles for your favorite ezine. You could also collect testimonials or find another expert to endorse you. People expect to pay more for an expert so you may have to raise your price.

4. Shift the Balance Between Supply and Demand – An internet marketing guru I spoke with recently suggests increasing the value of your time by making it hard to get. Anytime he’s asked to attend a meeting or to have coffee with a friend he has to “find room” in his busy schedule; he may have to shuffle things but he can fit you in. I’m not sure I would go that far with a potential client but I would suggest that you don’t act like your life depended on the sale no matter how desperate you are. Scarcity adds value.

Lead don’t follow. Position yourself to succeed. Don’t let the competition run your marketing department.

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