3 Tests To Determine Core Competence

Businesses must have something that customers value and is uniquely theirs. Businesses with nothing unique to distinguish them from their competition are doomed to competing on price and as others enter the market and attempt to do the same thing, profit margins become thinner and thinner. If you offer something unique, potential customers can separate […]

Unconventional Marketing – 4 Tips To Help You Stay Ahead Of Your Competition

Economists say there’s an alternative to everything. Everyone you compete against represents an alternative to your product or your service and everyone wants the same thing, the buyer’s dollar. There ain’t no such thing as a free lunch so get used to it; competition is here to stay. You’re always going to have to be […]