3 Tests To Determine Core Competence

Businesses must have something that customers value and is uniquely theirs. Businesses with nothing unique to distinguish them from their competition are doomed to competing on price and as others enter the market and attempt to do the same thing, profit margins become thinner and thinner. If you offer something unique, potential customers can separate […]

7 Steps To Create A Winning Elevator Pitch

Who hasn’t been to a networking event and had to endure the people that acted like their elevator speech was an opportunity to tell everyone their life story.  When this happens to me I either end up tuning them our completely or half listening while undertaking another task. There may be something there I need […]